Suggested Reading for the Up and Coming Artist
“Selling Your Dolls and Teddy Bears” by Barb Lawrence Giguere and Carol-Lynn Rossel Waugh
This book has information that will help all handcrafters. I especially like the tips on photography and marketing yourself as an artistic personality.
“Creative Cash” by Barbara Brabec
This is a comprehensive book that begins with figuring out what craft you want to sell, takes you through the steps of starting a business and gives advice from seasoned sellers.
“Craft Inc.” by Meg Mateo Ilasco
This book has information about every aspect of craft businesses, from the beginning on up to the point where you need to hire employees to help out. It is the most recent of these books, so it also has some information about the internet that the others lack.
“The Artist’s Way” by Julia Cameron
This book has no advice about marketing art, but it is probably the most important of all the books I’ve read in my quest to become a marketable artist. It is the place where I can go when I need a reminder of why it is I have anything to sell in the first place. None of it would be possible if I did not listen to the inner child that simply must create this art.
And finally, one I haven’t read yet but plan to. It sounds like a step away from the everyday mundane aspects of marketing and just the thing for an artist to play at.
“Can We Do That? Outrageous PR Stunts That Work- And Why Your Company Needs Them” by Peter Shankman